YouTube is set to launch its first exclusive programming

Ken

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Starting February 10th, YouTube's new video service will premiere three films and "Scare PewDiePie," a reality-adventure series starring YouTube's popular Swedish game vlogger. These will only be available to subscribers of YouTube Red, which provides ad-free viewing of all the site's content and unlimited access to YouTube Music.

The three movies are "A Trip to Unicorn Island", a documentary about Lilly Singh (aka Superwoman) on her global tour; "Dance Camp", a musical teen drama from AwesomenessTV and "Lazer Team", a sci-fi action-comedy from Rooster Teeth and Fullscreen Films.

YouTube is hoping this will help sway some of its billion-plus monthly users (accustomed to watching free videos for more than a decade) to pay for YouTube Red.
 
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I won't be subscribing to YouTube Red, but I'm sure they will make a killing off it nonetheless!
 
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